Back in 2013, the Canadian journalist Chrystia Freeland decided to make a major career move: she left journalism to become an elected politician. (She now serves as Deputy Prime Minister and Minister of Intergovernmental Affairs, in the Liberal cabinet under Justin Trudeau.) The move horrified a number of people close to her: according to a New York editor she admired, “if I entered politics I would never again be able to tell the truth—and that even if I tried, people wouldn’t listen to me, on the grounds that I was a politician, and therefore a liar.”

Soon after she was elected, Freeland wrote about her career transition in an excellent piece considering the larger implications of the move and the suspicion it evoked. Freeland frames the issue at hand in terms of a distinction between snark and smarm. She doesn’t specifically define either term, but evokes a common cluster of meanings of them: the fight between snark and smarm is a “fight between the cynics and the true believers, the pessimists and the optimists, the naysayers and the cheerleaders.” Politicians present themselves as smarmy true believers, optimists, cheerleaders; journalists present themselves as snarky cynics, pessimists, naysayers.