The technological innovations of the last fifteen years, from advertising enshittifcation to AI cheating, have largely been a disaster. We are sadly at the point where, as Ted Gioia says, “most so-called innovations are now anti-progress by any honest definition.” I dare say that if we could revert all digital technology to where it was in 2009 – before the invention of the retweet – we’d all be better off.

I am not a hard techno-pessimist; I don’t think I could be. I love technology too much. I remember eras where technology was making our lives better; that was most of my life, the ’80s, the ’90s, and especially the ’00s. There’s no iron law that says technology has to make things worse, things have to enshittify. It’s just that they are currently doing so, have been doing so for over a decade. The question is how we change things back – not reverting back to old technology, but reverting back to a state where new technology serves rather than opposes human interests, where it is progress and not regress.