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The English word aesthetician can describe two kinds of professionals. In the less common sense, it can describe a philosopher who makes a living theorizing about art and beauty. In the more common sense, it can describe someone who makes a living helping women with makeup and hair and nails.

These two senses have something to do with each other. But we don’t usually talk about it.

The idea of beauty is central to the work of both kinds of aestheticians. The word “beauty” in popular culture usually has to do with feminine beauty: beauty salons, beauty magazines, the beauty industry. But when Western philosophers talk about beauty, they are usually thinking about the beauty of nature and of art (in a conventional sense); what they have in mind usually isn’t feminine beauty. I suspect that feminine beauty was considered beneath philosophers’ consideration for two reasons. In the past, there was a casual sexist disdain for all things feminine (in a way that is blatantly expressed in works as recent as Stace’s 1960 Mysticism and Philosophy, and more subtly in later works). As Shahidha Bari notes, that disdain has played a significant role in Western philosophy’s traditional disregard for clothing. More recently, feminists often consider beauty standards something oppressive that keeps women down – nowadays not merely in academic circles but in popular culture, like Jax’s song “Victoria’s Secret”. Feminist or anti-feminist, few have wanted to take feminine beauty seriously.

Yet feminine beauty matters – and perhaps especially in a society like ours. Some other societies also allow men to beautify themselves, to preen and apply cosmetics and ornament. But North American societies cast a suspicion on any such activity, viewing it, effectively, as feminine. Not every society is like that. But in ours, to beautify oneself is largely the prerogative of women. That plays a major role in my own gender fluidity: I want not just to be beautiful but to make myself beautiful, and in my world, that’s a feminine thing.

For many people who are raised female, beautification this is a burden: an additional expectation placed on top of life’s other difficulties. But for someone who’s been denied it all his/her life it can feel liberating.

Frozen is justifiably one of Disney’s most popular movies ever, owing above all to the magnificent video sequence for the song “Let It Go” – in which Elsa, the heroine, casts off the rules that have kept her magical powers locked up, and comes into her own. The sequence is a hymn to expressive individualism; many, quite accurately, have described “Let It Go” as a coming-out song. (The movie’s trite and saccharine ending is intentionally at odds with the individualist message of the song – but few really care about that ending. “Let It Go” undermines the ending much more than the ending undermines “Let It Go”.) And crucially, the final part of the magic transforms Elsa’s hitherto utilitarian outfit into the stunningly feminine ice-princess dress that she is known for. I was fascinated by the sequence when it came out a decade ago; my wife observed that fascination with a grin and said “you just want to bang Elsa.” At the time I thought “yeah, I can see how you get there, but… there’s something else.” Only a few years later did I realize what it was: I didn’t want to bang Elsa, I wanted to be Elsa.

Elsa, liberated.

Elsa’s beautification understandably made some feminists uncomfortable. Dana Stevens in Slate appreciated the message of empowerment in “Let It Go”, but felt “a familiar sense of deflation every time that pulse-racing song (delivered so gloriously by Menzel) culminates in a vision of female self-actualization as narrow and horizon-diminishing as a makeover.” Yet for me, few things have expanded my horizons in the past few years as much as a fabulous feminine makeover. The film portrays it as horizon-expanding – very much so. Elsa’s clothes going up the mountain are tight but drab, whereas the new outfit is expansive and shiny, letting herself free of the old wardrobe.

Stevens is reminded uncomfortably of makeover scenes in Grease and The Breakfast Club: “These moments always bugged me as a kid, because they seemed to be last-minute reversals of the foregoing movie’s message, which was that the character in question (Newton-John’s virginal Sandy, Sheedy’s glumly eccentric Allison) was fine just the way she was.” I haven’t seen those scenes, but what I appreciate about the “Let It Go” scene is that it’s not about “being fine the way she is”, but rather – in the words of a philosopher whom the song’s second verse calls to mind – about becoming who she is. That you can be more truly you than you were before, when you were constrained by society’s chains. A point added to by Stevens’s admission that “Elsa’s conversion into a glammed-out ice diva does differ in important ways from those earlier onscreen makeovers—for one thing, her transformation isn’t meant to impress any specific suitor, and in fact Elsa (unlike her younger sister, Anna) ends the movie without a romantic prospect on the horizon.”

This last point is crucial. Too often we assume that women beautify themselves just for the sake of landing a man. But this ignores how often women (cis and trans) beautify ourselves for our own sakes – or to impress other women. (Christian Louboutin’s designer heels have a signature visual feature that easily mark them as a status symbol among women – but it is probably one straight cis man in a thousand who knows what that feature is.)

If the expressive in expressive individualism is about anything, it is about self-expression. And surely there is no clearer form of self-expression than the way that one presents one’s own face and body to the world. As Bari notes, “the making of, caring for, passing on and wearing of clothes is steeped in our sense of selfhood, and registered in exquisitely intimate ways, by us and those around us.”

Consider a more recent makeover scene, the mall scene from Stranger Things: the character who has spent her life an anonymous captive, named only “Eleven”, is finally free and able to define herself, and part of that self-definition is buying clothes to develop a personal style. In Milan Kundera’s existentialist novel The Unbearable Lightness of Being, the female lead Tereza feels similarly: to be naked is to feel identical to everyone else, a cog in the machine, whereas by adorning herself she could express herself as who she was. (My wife, after having to undergo a mastectomy for cancer, decided to get a beautiful phoenix tattoo over the scar because, in her words, “I want something on my body that I chose.”)

Referring to a situation far worse than Tereza’s or mine could ever be, Gloria Wekker tells the story of a slave ship’s arrival in Paramaribo, when an eyewitness noted that enslaved women

had marked each others’ heads with different designs, suns, half moons, without the help of a razor, without even soap, only with a piece of glass…. The cultural vitality expressed in these images, amidst the horror, fixing each other’s hair… and making the unbearable bearable by way of creatively expressing themselves, is as impressive as it is shattering. Apparently, these shipmates, with their diverse places of origin, languages, and backgrounds, had already been able to find a common idiom with which to encourage themselves and each other. It is worth noting that part of the performance of their subjectivity was beautification… (cited in Tinsley, Ezili’s Mirrors, p. 56)

Much like the fictional Eleven – herself effectively a freed slave – these real women affirmed their humanity in one of the most dehumanizing situations possible through beauty. And none of this was done for men. The women on the ship beautify each other when no men are looking; the mall scene makes no reference to Eleven’s boyfriend.

Beautifying oneself is an art; just like other arts, there is no single right way to do it, but it still takes time to learn how to do it well. As an art form it is perhaps most comparable to cooking – another art often associated with women, and also too devalued in Western aesthetic theory. Like beautification, cooking too is a burden when one is expected to do it every day, but a joy when one can do it for one’s own self-expression. As with cooking, the art object disappears not long after it is produced, when bedtime comes and we strip off the clothes and the makeup. And as with cooking it’s silly to dismiss the art form on the grounds of that transience, the way Leon Kass does: the ending of the day’s look or the meal is not only like the famous ephemerality of a Tibetan sand mandala, but also like that of more everyday arts like music or drama. We recognize the aesthetic significance of those arts, and I think we should recognize the aesthetic significance of this one too.